Each time users visit a website, they are trying to solve a task or problem. Therefore, they expect to avoid having to solve additional problems, such as dealing with an incomprehensible menu or information presentation structure. In case the page contains complications with seemingly ordinary elements of the site or they are placed in unexpected and unusual places for the user, they will most likely be unable to find a solution to their problem and leave the site. Nowadays, when competition among different resources is very high, this situation must be prevented.
Definition of Usability Testing
Usability Testing is a study to determine the level of training and comprehensibility of software use. Website usability testing is an important tool of Internet marketing.
The purpose of usability testing is to determine whether the users who the product is intended for will be able to understand the product interface by themselves and how quickly they can do it.