Anatomy of an e-commerce page
Anatomy of an e-commerce page
- 16.04.2018
- Posted by: Admin

E-Commerce – is an area of the economy that includes all financial and trade transactions carried out through the computer networks and business processes related to such transactions. E-Commerce sites are designed to sell a variety of products over the Internet. These websites have a number of features that are determined by their purpose. The main ones are:
- full-fledged personal account (personal data, order history, status of current orders, the ability to make deferred purchases, payment information and delivery information, loyalty programs);
- connection to payment systems;
- integration with delivery services;
- the ability to manage discounts and markups on goods, to form different types of prices for different types of buyers, to set discounts on reaching a certain amount of goods, to create discount coupons;
- integration with warehouse accounting systems.


B. Product Title

- does not contain abbreviations, except clear to all (kg, m, cm);
- does not contain professional terms that can be replaced by commonly used words;
- corresponds to the only standard formula adopted in a particular online store, for example, product type - smartphone, brand - Xiaomi, model - Redmi 4A, model article - 3614288;
- contains important characteristics that will help the visitor to make a choice, for example, for a smartphone it can be the amount of memory and color;
- helps to navigate the range easily and find the correct product among the entire list.
C. Rating

D. Video

E. Thumbnails

F. Related Products/Similar Products

G. Product Information

H. Sharing Links

I. Price

J. Order Information

K. Options

L. The «Add to Cart» button

M. Quantity

N. Wishlist

O. Add to compare/Compare

P. Price watch

Q. Availability

R. Special offers

S. Reviews

T. Product ID

U. Zoom In

V. Product photo

W. The «Buy it Now» button


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