Anatomy of an e-commerce page
- 16.04.2018
- Posted by: Admin
![Anatomy of an e-commerce page](https://en.training.qatestlab.com/wp-content/uploads/2021/12/Anatomy-of-an-e-commerce-page-840x430.png)
E-Commerce – is an area of the economy that includes all financial and trade transactions carried out through the computer networks and business processes related to such transactions. E-Commerce sites are designed to sell a variety of products over the Internet. These websites have a number of features that are determined by their purpose. The main ones are:
- full-fledged personal account (personal data, order history, status of current orders, the ability to make deferred purchases, payment information and delivery information, loyalty programs);
- connection to payment systems;
- integration with delivery services;
- the ability to manage discounts and markups on goods, to form different types of prices for different types of buyers, to set discounts on reaching a certain amount of goods, to create discount coupons;
- integration with warehouse accounting systems.
![The e-commerce web page](https://en.training.qatestlab.com/wp-content/uploads/2021/12/The-e-commerce-web-page.jpg)
A. Breadcrumb trail links
![Breadcrumb trail links](/wp-content/uploads/2018/04/Breadcrumb-trail-links.jpg)
B. Product Title
![Product Title](/wp-content/uploads/2018/04/Product-Title.jpg)
- does not contain abbreviations, except clear to all (kg, m, cm);
- does not contain professional terms that can be replaced by commonly used words;
- corresponds to the only standard formula adopted in a particular online store, for example, product type - smartphone, brand - Xiaomi, model - Redmi 4A, model article - 3614288;
- contains important characteristics that will help the visitor to make a choice, for example, for a smartphone it can be the amount of memory and color;
- helps to navigate the range easily and find the correct product among the entire list.
C. Rating
![Rating](/wp-content/uploads/2018/04/Rating.jpg)
D. Video
![Video](/wp-content/uploads/2018/04/Video.jpg)
E. Thumbnails
![Thumbnails](/wp-content/uploads/2018/04/Thumbnails.jpg)
F. Related Products/Similar Products
![Related Products](/wp-content/uploads/2018/04/Related-Products.jpg)
G. Product Information
![Product Information](/wp-content/uploads/2018/04/Product-Information.jpg)
H. Sharing Links
![Sharing Links](/wp-content/uploads/2018/04/Sharing-Links.jpg)
I. Price
![Price](/wp-content/uploads/2018/04/Price.jpg)
J. Order Information
![Order Information](/wp-content/uploads/2018/04/Order-Information.jpg)
K. Options
![Options](/wp-content/uploads/2018/04/Options.jpg)
L. The «Add to Cart» button
![The «Add to Cart» button](/wp-content/uploads/2018/04/The-«Add-to-Cart»-button.jpg)
M. Quantity
![Quantity](/wp-content/uploads/2018/04/Quantity.jpg)
N. Wishlist
![Wishlist](/wp-content/uploads/2018/04/Wishlist.jpg)
O. Add to compare/Compare
![Add to compare](/wp-content/uploads/2018/04/Add-to-compare.jpg)
P. Price watch
![Price watch](/wp-content/uploads/2018/04/Price-watch.jpg)
Q. Availability
![Availability](/wp-content/uploads/2018/04/Availability.jpg)
R. Special offers
![Special offers](/wp-content/uploads/2018/04/Special-offers.jpg)
S. Reviews
![Reviews](/wp-content/uploads/2018/04/Reviews.jpg)
T. Product ID
![Product ID](/wp-content/uploads/2018/04/Product-ID.jpg)
U. Zoom In
![Zoom In](/wp-content/uploads/2018/04/Zoom-In.jpg)
V. Product photo
![Product photo](/wp-content/uploads/2018/04/Product-photo.jpg)
W. The «Buy it Now» button
![The «Buy it Now» button](/wp-content/uploads/2018/04/The-«Buy-it-Now»-button.jpg)
![Found a mistake? Click to select and press What to do if you found a mistake?](https://en.training.qatestlab.com/wp-content/uploads/2021/07/англ.jpg)
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